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Product Designer and Web Developer

Discover. Design. Innovate. Repeat.

About me in a nutshell_


My name is Lukasz Swigowski and I am a Product Designer and Web Developer based in Edinburgh. A strong all-rounder. Design thinking master with an accessibility and inclusive design mindset. I am currently Senior User Experience Designer at Public Services Delivery Scotland1. For the past years I have worked across NHS organisations, including NHS Education for Scotland and the NHS National Digital Service, designing and improving digital services used across public sector healthcare. Previously UI and Interaction Lead at NDS Scotland2 and UI/UX Designer at Student Loans Company3.

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I have been designing and creating web products for more than years, focusing on UX, UI, IxD and Product Design. I hold a Bachelor of Engineering with Honours in Web Technologies. I am a certified Scrum Master, an IBM Design Thinking Co-Creator, and more.

Bachelor of Engineering (BEng) (Hons) Web Technologies

IBM Enterprise Design Thinking Co-Creator

Scrum Master Accredited CertificationTM

Product Strategy Micro-Certification (PSC)TM

Mastering Systems Thinking in Practice

IBM Artificial Intelligence (AI) Essentials Framework

Institute of Health and Social Care Management Member

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Brands and services I worked with_

User experience_

Crafting digital experiences that feel seamless and intuitive. Every interaction should be effortless, guiding users naturally without unnecessary friction. With a strong foundation in research and strategy, designs are shaped to anticipate needs, streamline processes, and deliver real value. From initial concepts to final execution, the focus remains on continuous refinement and improvement. Collaboration is key, ensuring alignment between design, product, and engineering teams to create solutions that truly enhance the user journey.

User interface_

Clarity, consistency, and usability drive every design decision, ensuring an experience that is both visually engaging and highly intuitive. Scalable design systems are built to evolve with the product, maintaining flexibility without sacrificing structure. A fast-paced, iterative approach keeps designs fresh and aligned with user needs, combining aesthetic precision with real-world functionality. The result is a UI that enhances every interaction, creating a smooth, efficient, and visually compelling experience.

Web development_

Strong digital experiences are built on a foundation of clean, efficient, and scalable development. Every project prioritises performance, accessibility, and seamless execution, ensuring smooth interactions across all devices. The bridge between design and development is carefully managed, transforming creative concepts into high-performing digital solutions. Whether refining front-end performance, optimising load speeds, or developing intuitive interactive elements, the focus is always on delivering robust, future-proof solutions that work as well as they look.

Design process_

Design projects need a unique and reliable process to achieve planned goals. By applying methods and Human-Centered Design4, the entire process becomes more effective. I also use some new emerging methodologies and frameworks to design and deliver outstanding products. This is where Lego Serious Play meets Design Thinking, Shap-Up and Agile methods. to make entire process more effective.


Design Council Double Diamond

IBM Enterprise Design ThinkingTM

LEGO Serious Play Methodology ®

Basecamp Shape-up Framework

Human-Centred Design

Discovery Discipline - FOCUSED Framework

SCRUM Framework

LEAN Startup Methodology

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1. Discover

2. Define

3. Develop

4. Deliver

Double diamond framework diagram showing: Research, Synthesis, Concept, and Design stages.

Empathize

Understanding of the problem

1:1 interviews

Diary studies

Surveys

Define

Analyzing observations and synthesizing them

Card sorting

Empathy mapping

Journey mapping

Ideate

Generating ideas and concepts

Architecture

User Stories

Design principles

Prototype

Producing specific features of the product

Wireframes

Prototypes

Testing

Iterate, iterate and iterate

Resources and tools_

I'd like to share some of my resources with you. These will be helpful for planning, controlling your processes, and creating workshops. Most files are licensed under the Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)5 licence.

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Design specification

Template to describe details of the project for designers and developers.
(77KB - .zip file)
download

CC BY-SA 4.0

Empathy map

Creating empathy map for different user groups.
(63KB - .zip file)
download

CC BY-SA 4.0

Red Route Analysis

Identify which tasks are used frequently and by the largest audience.
(16KB - .zip file)
download

CC BY-SA 4.0

Persona sheet

Creating quick personas. Ideal resource for the workshops.
(77KB - .zip file)
download

CC BY-SA 4.0

MoSCoW sheet

Printable sheet to prioritize your requirements.
(844KB - .zip file)
download

CC BY-SA 4.0

Paper for designers

Gridded and dotted paper sheets ready to print. Standard and whitelines
(287KB - .zip file)
download

CC BY-SA 4.0

Upcoming events_

Build your Product Brain using AI

Tuesday, 21 April 2026 - 4:30pm

Quartermile 1, 15 Lauriston Place, EH3 9EN, Edinburgh

We’ll put you in the hot seat where your team will work with a synthetic business, and use AI agents to challenge a company's strategy, uncover blind spots, and make bold product decisions. This isn't a prompting tutorial. It's a strategic thinking exercise that happens when you use AI as an engine.

TL;DR

[ 1 ] Public Services Delivery Scotland (PSD Scotland) brings together NHS Education for Scotland (NES) and NHS National Services Scotland (NSS) into a single national organisation that is designed to speed up modernisation across Scotland’s health, care, and wider public services. https://publicservicesdelivery.scot [ ↵ Go back ]

[ 2 ] NES Digital Service (NDS) was set up by the Scottish Government in June 2018, following the publication of the Digital Health and Care Strategy for Scotland. NDS have been transformed into NES Technology Service [ ↵ Go back ]

[ 3 ] Student Loans Company is a non-profit making government-owned organisation that administers loans and grants to students in universities and colleges in the UK. https://www.gov.uk/slc [ ↵ Go back ]

[ 4 ] Human-Centered Design aka HCD (ISO 9241-210:2019 - part of "Ergonomics of human–system interaction") is an approach to problem-solving commonly used in process, product, service and system design by involving the human perspective in all steps of the problem-solving process. https://www.iso.org/standard/77520 [ ↵ Go back ]

[ 5 ] Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) - you can copy and redistribute the material in any medium or format and/or remix, transform, and build upon the material for any purpose, even commercially. https://creativecommons.org/licenses/by-sa/4.0 [ ↵ Go back ]